There is a Cow Parade, there is a parade of pianos which I wrote about (starting from here, I featured it in a series) – it turns out that the idea of taking one particular object and transforming it into a colourful, imaginative, artistic piece of art which become a land mark for a city, often developed into a world-wide spanning project.
Here’s another example of such an activity. Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable.
The entire gallery of all 100 phones is available here. Below, just a small example of booths in-situ and the projects I particularly liked, from the website.